Unleash The Crunch started out of the kitchen of my parents house. We were looking for an all-natural, preservative free dog treat that wouldn’t make our dogs get sick. Our dogs have always had a very sensitive stomach. We created a biscuit that not only dogs LOVE because of the crunchiness, but we as owners feel good giving them. The icing is also 100% all-natural and does not contain soy, sugar, or dairy. The coloring comes from small amounts of organic powders such as strawberries, beet, turmeric and spirulina.