Every idea starts with a problem. For Karma Lit, the problem was simple: the lack of premium, eco-friendly candles that filled a room, but were also affordable. Conscious of their environmental impact, they created a product using sustainable resources and from ingredients harvested ethically. Their wax is extracted from soybeans which are grown year-round by American farmers, making it completely renewable and sustainable.

Karma Lit created the Smell Good Do Good initiative as a way to stand for something greater, facilitate learning, and to have an impact that lasts beyond their product's ephemeral purpose.