Jaanu is a small, mama-owned business founded in 2023 by Amina with the support of her family. With the birth of their little son (aka Jaanu as his nickname), they fell in love with him and his baby and kids' fashion!

When living and shopping in Berlin, Amina always looked for timeless, but fashionable and durable pieces so she could do more with less, mix and match easily with long-lasting styles. But when she moved to Boulder, shopping for kids seemed a bit...limited.

This is what led to the creation of Jaanu. Amina scouts small-batch, sustainably sourced products from South Korea as the quality and style resonates so much with her style. She dreams of expanding their collections to include other European gems and hey, maybe even designing their own line someday!